logo

Category : B2B Sales

27 Feb 2020
B2B: How To Lead Your Company’s Growth Strategy

B2B: How To Lead Your Company’s Growth Strategy

There is a great need for a conceptual framework to help business leaders who sell to other companies: a model that considers the idiosyncrasies of B2B relationships and helps leaders redesign their organizations to generate better and more predictable business.

26 Sep 2019
5 key ideas I learned from my mentor in B2B Selling

5 key ideas I learned from my mentor in B2B Selling

I was lucky enough to have the right boss at the right time. From him I learned many things, but perhaps these 5 ideas are the ones that helped me to really develop my career in a «Business to Business» environment.